A little about the company
HubSpot is a company established in 2006. Within a little more than a decade the co-founders, Brian Halligan and Dormesh Shah have amassed a net worth of $15.6 billion after only five years in the business. Business has been good for the small start up. In fact, there was an acquisition of Oneforty a Twitter app in 2010.
The company targeted areas of small business in it's initial construction, but soon moved on to larger clients. Companies of approximately 1000 employees are contracted with the site.
What does it do for me?
Software gives each visitor the capacity to build a personalized website. Additionally, other services are provided not generally discovered elsewhere. For instance, one of the most sought after is the social media marketing processes. Other subjects in connection with social media marketing and web design are web analytics, landing pages and good ole search engine optimization.
The reason HubSpot is a step above the rest lies in the fact expertise is shared via online web education. Classes are offered to develop, teach or enhance knowledge in the field of inbound marketing tactics. There are also resources for additional learning and professional recognition in certain areas.
With places for group discussions and expert feedback for questions, it is a profitable for newbies and novices alike. Using tools and online classes, personal certification is possible for inbound marketing regions of expertise. Professors are on hand for group board discussions. The Harvard Review took the time in 2010 to applaud the online techniques built for users to earn certification or accreditation in the field.
The site is easy to navigate and follow. There is a clean feel and visual appeal to it. Following directions, procedures and processes are made clear and concise.
For example, there is a device capable of searching through a website and shares site performance. Aptly named the Web Creator, it shows and scores the performance of any website. There is a Twitter tracking system and other handy online devices.
Tech reviews have been great for the company. A pat on the back is well deserved in this area. Customer reviews are just as important.
Clients using the system are full of feedback. The common theme seems to be the opportunity to discover and tweak analytic data is an enormous plus. Though, there is a drawback to getting the controls to pull the data as requested. This is possibly a user issue and not a system issue. Further investigation is being done by the company.
A plea to take advantage of the training courses and professional help delivered via consulting hours. Most discover this is invaluable info and only enhances the blog or site.
The overall goal of the business is to invest in individuals in order to develop personal skills capable of creating inbound marketing for personal blogs, sites and other web platforms.
Overall more targeted marketing is a vehicle any owner needs and is able to use to build a better platform,