Many home based business owners feel the tools to provide
exceptional customer service is out of their reach. This is not true. Even the
smallest company on the planet has access to everything they need to provide great
service to their customers.
Great customer service isn’t necessarily simply about
recognizing a name or voice nor having the most recent technology available. These
are usually tools that are used and abused by most customers. There are great
effective and inexpensive ideas that can be implemented with little or no
effort and provide your customers with great service.
The number one contributing factor is the quality of service
provided to people or customers. If you don’t have the right people or person
to deliver quality service there isn’t a tool, manual or technique that will
produce a company service superstar.
A great quality of service person is generally described as
upbeat, genuinely motivated, enthusiastic, supportive, enabled with the power
to make others happy, empathetic and informed. Get your customer service people
or person in order before proceeding any further with procuring other tools
related to exceptional customer service.
These are several really simple tools or techniques to make
a customer service difference with your home based business;
Make strong response promises
that you will always keep
Statements like “we will make every effort to return your
email within two days” or “our orders are shipped within an average of three
days”. These types of statements sound great, but are examples of non-commitment
statements. No one likes the cable company giving a four hour window for
service or repair. In fact, some customers are livid. Their entire day is
ruined and if you need to do a follow up another day is promised to your cable
company.
If you cannot make a serious commitment statement to your
customers there is an obstacle in the way that is impeding providing
exceptional customer service. Remove it and make your customer service shine.
Put you phone number
prominently on your website
Believe it or not this small touch has received an overall
positive response from customers. Successful companies such as Apple, Best Buy
and Zappos performed this small change and their reviews and ratings were
increased for customer service. Putting your phone number prominently on your
website is even better for smaller companies such as a home based business. Smaller
companies are seen as credible and more trustworthy when the phone number is on
the website than those that don’t publish one. Customers have stated they
appreciate the availability and convenience even if they sent an email instead
of dialing a toll free number
If you happen to have a company where a phone number legitimately
cannot be provided, don’t publish one. However, the majority of companies don’t
have an excuse for not putting this information on the website where customers
can find it.
Add a live chat
feature to your website
A live chat is a wonderful way to allow customers to feel
that what they have to say is important and you will be surprised at how many
customers will use it. If you have several people or even a couple of people
with your business that can monitor the site and answer questions and concerns
provided by your customers you will see an advantage to adding live chat to
your company’s website.
Several other advantages are received from live chat. You are
readily notified of any downtime with your services or site as well as
completing many inquiries at one visit rather than several emails or phone
calls to service clients.
Make certain if your site doesn’t indicate live chat
available someone is always there to provide this service.
These are great inexpensive tools to provide extraordinary
customer service for your home based business.
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